Custom skills

Build a Custom Team24 Skill

Teach your AI team how to run your repeatable workflows.

A Team24 Skill is a reusable instruction pack that tells your AI team how to run a specific workflow the way your company wants it done.

What is a Skill?

Playbooks are ready-made Team24 workflows anyone can run. A Skill is the custom layer on top: trigger phrases, required inputs, approval rules, and output format that match how your company already works. The team is still Maya, Ava, Nova, Ezra, Iris, Noor, Rhea, and Kai — you are teaching them your process, not hiring a new tool.

When to build one

  • You run the same workflow every week and keep re-explaining it.
  • Approvals, claims, or brand rules are easy to skip if they are not written down.
  • More than one human needs the team to do the job the same way.
  • A Playbook is close, but your company has extra steps the public template cannot know.

What a skill contains

NameShort, specific, and reusable. “Weekly LinkedIn pack,” not “content.”
DescriptionWhat the skill does in one or two sentences.
Trigger phrasesThe Slack or Teams lines that should start this skill.
Agents involvedWho owns each step. Keep the roster tight.
Required inputsWhat Maya should collect before specialists start.
InstructionsHow your company wants this work done — voice, claims, format.
Workflow stepsThe ordered path from intake to handoff.
Output formatExactly what “done” looks like.
Approval rulesWho must say yes, and what cannot ship without it.
Connected toolsBrand Hub, analytics, ad accounts, or docs the skill should read.
Example promptA real message someone on your team would send.

Example skill structure

Start from a Playbook, then write the parts only your company knows: the trigger, the inputs Maya must collect, who approves, and what “done” looks like in Slack or Teams.

NameWeekly LinkedIn Content Skill
Trigger phrases“Team24, run this week’s LinkedIn pack.”
Agents involvedMaya, Kai, Nova
Required inputsAudience, offer, brand voice, last week’s themes
Workflow stepsCollect inputs → Draft five posts → Nova critique → Approve
Output formatNumbered drafts, recommended order, critique notes
Approval rulesNova reviews before Maya asks the user to ship

Best practices

  • Name the trigger the way people actually talk in Slack, not how a spec would.
  • List required inputs so Maya can stop the team instead of guessing.
  • Put approval rules in the skill, not in someone’s head.
  • Reuse a Playbook as the skeleton, then encode how your company is different.
  • Keep the agent list short. Extra people in the thread does not make the work better.
  • Write one example prompt that a new teammate could paste tomorrow.

Skill examples

Weekly LinkedIn Content Skill

Turns your offer, audience, and last week’s themes into a reviewed set of LinkedIn posts.

MayaMaya· Manager KaiKai· Content Creator NovaNova· Creative Director

Trigger: “Team24, run this week’s LinkedIn pack.”

Output: Five post drafts, a recommended order, and Nova’s critique notes.

Client Monthly Reporting Skill

Collects campaign metrics and writes a one-page report with wins, risks, and next steps.

MayaMaya· Manager NoorNoor· Analyst

Trigger: “Team24, write the monthly report for this client.”

Output: Client-ready summary, KPI snapshot, and recommended next month.

Landing Page Review Skill

Reads a draft URL or copy doc against ICP, proof, and CTA, then lists what to fix.

NovaNova· Creative Director AvaAva· Strategist EzraEzra· Copywriter

Trigger: “Team24, review this landing page before we ship.”

Output: Issue list, rewrite suggestions, and a go / no-go from Nova.

Ad Creative Critique Skill

Checks concepts, claims, and hierarchy against the brief and brand guide.

NovaNova· Creative Director IrisIris· Designer EzraEzra· Copywriter

Trigger: “Team24, critique these ad creatives.”

Output: Per-asset notes, claim risks, and what to reshoot or rewrite.

Competitor Monitoring Skill

Looks for new positioning, offers, or messaging and diffs against the last snapshot.

RheaRhea· Researcher AvaAva· Strategist MayaMaya· Manager

Trigger: “Team24, check competitors for anything new.”

Output: Change log, what it means, and whether positioning should move.

Product Launch Skill

Runs plan → create → approve → launch with the inputs and claims your org requires.

MayaMaya· Manager AvaAva· Strategist NovaNova· Creative Director EzraEzra· Copywriter IrisIris· Designer KaiKai· Content Creator NoorNoor· Analyst

Trigger: “Team24, start a product launch for this release.”

Output: Launch plan, first-draft assets, and an approval checklist.

Newsletter Creation Skill

Pulls shipped stories and writes one email in your voice, ready for review.

KaiKai· Content Creator EzraEzra· Copywriter NovaNova· Creative Director

Trigger: “Team24, draft this week’s newsletter.”

Output: Subject lines, full draft, and a Nova pass on tone.

Agency Client Onboarding Skill

Collects brand, offer, audience, and approval path, then opens a clean workspace.

MayaMaya· Manager AvaAva· Strategist

Trigger: “Team24, onboard this new client.”

Output: Brand context checklist, channel setup, and first-campaign prompt.