Landing Page Creation Playbook

Overview

Landing Page Creation is how Team24 builds a page the way a marketing team would: evidence first, positioning second, copy third, then a visual. Rhea and Ava sharpen the offer. Ezra writes section by section. Nova critiques. Iris shows a visual before anything is treated as live. Maya keeps the thread moving and collects the yes.

When to use this

You have a specific offer and a desired CTA.
You need structure and copy, not just a mood board.
Proof, objections, and ICP matter more than decoration.
A human still needs to approve before Iris’s visual goes further.

Required inputs

Offer
Target audience / ICP
Customer pain points
Product or service benefits
Proof points
Testimonials or case studies
Brand guide
Desired CTA

Agents involved

Maya · Manager

Kick off projects, run discovery, coordinate the team, and collect approvals before anything ships.

Ava · Strategist

Write the market brief, ICP, positioning, and messaging the rest of the team executes against.

Nova · Creative Director

Set the campaign concept and quality bar, then critique copy, design, ads, and content before Maya asks the user to approve.

Rhea · Researcher

Find real customer pain points on Reddit, review sites, and the web, then write evidence-backed reports.

Ezra · Copywriter

Draft landing pages, ads, emails, and social copy from the creative brief.

Iris · Designer

Turn approved copy into on-brand landing pages and creatives, then share a visual before anything goes live.

Workflow steps

Discover

Maya confirms the offer and CTA. Rhea pulls real language from reviews, Reddit, and the web if pain points are thin.

Maya· Manager

Rhea· Researcher

Position

Ava turns the offer, ICP, and proof into a page argument: who it is for, why now, and what to do next.

Ava· Strategist

Draft

Ezra writes the structure, hero options, section copy, CTAs, and objection handling.

Ezra· Copywriter

Critique

Nova reviews the draft against the concept and quality bar before any design time is spent.

Nova· Creative Director

Design

Iris turns approved copy into a design brief and a first visual draft.

Iris· Designer

Approve

Maya walks you through copy, CTA, and visual direction. Nothing is treated as live until you say so.

Maya· Manager

Outputs

Landing page structure
Hero section options
Section-by-section copy
CTA options
Objection handling
Creative direction
Design brief
First visual draft

Slack / Teams setup

Connect Team24 in Slack or Microsoft Teams so the agents appear under Agents & apps.
Open a dedicated channel (or thread) for this playbook so context stays together.
Pin the brand guide, brief, and any source files Maya should share with the team.
Ask Maya to run this playbook, or tell her to have Nova review Ezra before Iris starts.
Share the visual draft in-thread. Approve there before anything is published.

Approval gates

Positioning

Ava’s page argument and claims are locked before full copy is written.

Copy

Nova critiques Ezra’s draft. You approve the words before Iris designs.

Visual direction

Iris’s first visual is reviewed in Slack or Teams before a final build.

Automations

Nova-before-Iris rule

The team can refuse to design from unreviewed copy so you do not polish the wrong page.

Proof-point reminder

Maya can block weak claims until testimonials or numbers are attached.

Slack / Teams commands

Mention Maya in Slack or Microsoft Teams, then paste one of these. Same words in both apps. You can also say @Team24.