Marketing playbook

Campaign Launch

Brief to launch-ready campaign, with the whole team in one thread.

MayaMaya· Manager AvaAva· Strategist NovaNova· Creative Director RheaRhea· Researcher EzraEzra· Copywriter IrisIris· Designer NoorNoor· Analyst KaiKai· Content Creator

Overview

Campaign Launch is the playbook for a full go-to-market motion. Maya coordinates discovery, Ava locks positioning, Rhea brings evidence, Nova sets the concept, Ezra and Kai write, Iris designs, and Noor plans channels and the first measurement loop. You stay in Slack or Teams. The team plans, creates, asks for approval, then helps you launch, measure, and improve.

When to use this

  • You have a real offer and a launch date, not just a vague idea.
  • You need a plan plus first-draft assets, not a single one-off post.
  • Marketing, founders, or an agency team will review before anything goes live.
  • You want post-launch reporting wired in from day one.

Required inputs

  • Campaign brief
  • Offer or product description
  • Target audience / ICP
  • Launch date
  • Brand guide
  • Approved messaging
  • Budget
  • Target channels
  • Examples of past campaigns

Agents involved

Maya

Maya · Manager

Kick off projects, run discovery, coordinate the team, and collect approvals before anything ships.

Ava

Ava · Strategist

Write the market brief, ICP, positioning, and messaging the rest of the team executes against.

Nova

Nova · Creative Director

Set the campaign concept and quality bar, then critique copy, design, ads, and content before Maya asks the user to approve.

Rhea

Rhea · Researcher

Find real customer pain points on Reddit, review sites, and the web, then write evidence-backed reports.

Ezra

Ezra · Copywriter

Draft landing pages, ads, emails, and social copy from the creative brief.

Iris

Iris · Designer

Turn approved copy into on-brand landing pages and creatives, then share a visual before anything goes live.

Noor

Noor · Analyst

Recommend channels, read campaign performance, and suggest budget and optimization next steps.

Kai

Kai · Content Creator

Turn strategy and research into content plans, blog posts, social threads, and newsletters.

Workflow steps

1

Plan

Maya collects missing inputs. Rhea gathers pain points. Ava writes the brief, ICP, and messaging. Noor recommends channels against the budget.

MayaMaya· Manager RheaRhea· Researcher AvaAva· Strategist NoorNoor· Analyst
2

Create

Nova sets the campaign concept. Ezra drafts the landing page, ads, and email. Kai packages social and content. Iris prepares a visual direction from the approved brief.

NovaNova· Creative Director EzraEzra· Copywriter KaiKai· Content Creator IrisIris· Designer
3

Approve

Nova critiques quality. Maya walks you through an approval checklist before anything is treated as launch-ready.

NovaNova· Creative Director MayaMaya· Manager
4

Launch

The team packages the launch plan, channel plan, and asset list so your humans can hit publish in the tools you already use.

MayaMaya· Manager NoorNoor· Analyst
5

Measure

Noor reads early performance against the goals in the brief and flags what is actually moving.

NoorNoor· Analyst MayaMaya· Manager
6

Improve

Noor recommends the next test. Maya assigns follow-up work to Ezra, Iris, or Kai without starting from scratch.

NoorNoor· Analyst MayaMaya· Manager EzraEzra· Copywriter IrisIris· Designer KaiKai· Content Creator

Outputs

  • Launch plan
  • Messaging framework
  • Channel plan
  • Campaign concept
  • Landing page outline
  • Ad copy
  • Email sequence
  • Social posts
  • Creative brief
  • Visual creative draft
  • Approval checklist
  • Performance report

Slack / Teams setup

  • Connect Team24 in Slack or Microsoft Teams so the agents appear under Agents & apps.
  • Open a dedicated channel (or thread) for this playbook so context stays together.
  • Pin the brand guide, brief, and any source files Maya should share with the team.
  • Message Maya with the example prompt. She will assign specialists and flag missing inputs.
  • Keep approvals in the same thread. Maya will not ship until you sign off.

Approval gates

Messaging lock

Ava’s positioning and claims must be approved before copy scales across channels.

Creative concept

Nova’s campaign idea is reviewed before Iris spends time on visuals.

Asset package

Landing, ads, email, and social are reviewed as one set so the story stays consistent.

Launch go / no-go

Maya collects a final yes before the team treats the work as live.

Automations

Missing-input checklist

Maya can pause the workflow and list what is still needed before specialists start.

Approval pings

When a gate is ready, Maya can @ the reviewer in Slack or Teams instead of burying the ask.

Post-launch report

Schedule the Weekly Marketing Report playbook against this campaign after launch week.

Slack / Teams commands

Mention Maya in Slack or Microsoft Teams, then paste one of these. Same words in both apps. You can also say @Team24.

Campaign Launch

Start

Slack
@Maya Team24, create a launch plan for our Q4 campaign. Use the pinned brand guide and campaign brief. Assign work to the right agents, flag missing inputs, and create first-draft assets for LinkedIn, email, ads, and the landing page.
Teams
@Maya Team24, create a launch plan for our Q4 campaign. Use the pinned brand guide and campaign brief. Assign work to the right agents, flag missing inputs, and create first-draft assets for LinkedIn, email, ads, and the landing page.

Flag gaps

Slack
@Maya Run Campaign Launch. List missing inputs before anyone starts drafting.
Teams
@Maya Run Campaign Launch. List missing inputs before anyone starts drafting.

Continue after approval

Slack
@Maya Messaging is approved. Continue Campaign Launch — have Ezra, Kai, and Iris draft the remaining assets.
Teams
@Maya Messaging is approved. Continue Campaign Launch — have Ezra, Kai, and Iris draft the remaining assets.