Ad Campaign Creation Playbook

Overview

Ad Campaign Creation is the paid motion. Rhea finds the language buyers already use. Ava and Noor pick angles and channels. Nova sets the concept. Ezra writes variations. Iris drafts creatives. Maya keeps claims honest and collects approval before anything is treated as a live campaign.

When to use this

You have a goal, an offer, a budget, and at least one channel.
You need more than one ad — you need angles and a testing plan.
Claims need a review before they hit paid inventory.
A landing page URL exists or is being built in parallel.

Required inputs

Campaign goal
Offer
Audience
Budget
Channel
Brand guide
Landing page URL
Constraints or claims to avoid

Agents involved

Maya · Manager

Kick off projects, run discovery, coordinate the team, and collect approvals before anything ships.

Ava · Strategist

Write the market brief, ICP, positioning, and messaging the rest of the team executes against.

Nova · Creative Director

Set the campaign concept and quality bar, then critique copy, design, ads, and content before Maya asks the user to approve.

Rhea · Researcher

Find real customer pain points on Reddit, review sites, and the web, then write evidence-backed reports.

Ezra · Copywriter

Draft landing pages, ads, emails, and social copy from the creative brief.

Iris · Designer

Turn approved copy into on-brand landing pages and creatives, then share a visual before anything goes live.

Noor · Analyst

Recommend channels, read campaign performance, and suggest budget and optimization next steps.

Workflow steps

Research

Rhea gathers pain points and competitor ads. Maya confirms the goal, budget, and claims you will not make.

Rhea· Researcher

Maya· Manager

Strategy

Ava frames the offer for paid. Noor recommends audience segments, channel mix, and a first budget split.

Ava· Strategist

Noor· Analyst

Concept

Nova turns strategy into campaign concepts that can survive a scroll.

Nova· Creative Director

Copy

Ezra writes variations per angle, with constraints respected.

Ezra· Copywriter

Creative

Iris produces creative briefs and visual drafts that match the approved concepts.

Iris· Designer

Approval

Nova critiques. Maya collects your yes on claims, copy, and visuals.

Nova· Creative Director

Maya· Manager

Testing plan

Noor writes what to test first, what to kill, and how to read the first week.

Noor· Analyst

Outputs

Audience segments
Campaign angles
Ad concepts
Copy variations
Creative briefs
Visual creative drafts
Channel plan
Testing plan
Budget recommendation

Slack / Teams setup

Connect Team24 in Slack or Microsoft Teams so the agents appear under Agents & apps.
Open a dedicated channel (or thread) for this playbook so context stays together.
Pin the brand guide, brief, and any source files Maya should share with the team.
Message Maya with the example prompt. She will assign specialists and flag missing inputs.
Keep approvals in the same thread. Maya will not ship until you sign off.

Approval gates

Angles and claims

You approve what the ads are allowed to say before variations multiply.

Copy set

Ezra’s variations are reviewed against the brand guide and legal constraints.

Creatives

Iris’s drafts are approved in-thread before anyone uploads to an ad account.

Budget and test plan

Noor’s recommendation is signed off so spend has a hypothesis.

Automations

Constraint lock

Maya can keep banned claims out of every variation Ezra writes.

Landing-page check

The team can refuse to finish ads if the destination URL is missing or off-message.

Slack / Teams commands

Mention Maya in Slack or Microsoft Teams, then paste one of these. Same words in both apps. You can also say @Team24.