Reporting playbook

Weekly Marketing Report

A weekly readout your team can act on, not a dump of charts.

MayaMaya· Manager NoorNoor· Analyst

Overview

Weekly Marketing Report is the operating cadence. Maya collects what happened. Noor reads the numbers against goals. Together they flag risks, blockers, and the next three moves. Run it in Slack or Teams every Friday — or after a launch week.

When to use this

  • You run campaigns and need a standing weekly summary.
  • Leadership wants wins, risks, and next steps in one place.
  • Numbers exist, but nobody is writing the narrative.
  • You want the next experiment named, not just last week’s score.

Required inputs

  • Campaign data
  • Channel metrics
  • Project updates
  • Blockers
  • Goals or KPIs
  • Previous report

Agents involved

Maya

Maya · Manager

Kick off projects, run discovery, coordinate the team, and collect approvals before anything ships.

Noor

Noor · Analyst

Recommend channels, read campaign performance, and suggest budget and optimization next steps.

Workflow steps

1

Collect

Maya gathers project updates, blockers, and the previous report so the week has a baseline.

MayaMaya· Manager
2

Analyze

Noor reads channel metrics against KPIs and calls out what actually changed.

NoorNoor· Analyst
3

Summarize

The pair writes a short narrative: what shipped, what moved, what did not.

MayaMaya· Manager NoorNoor· Analyst
4

Flag risks

Blockers and risks are named in plain language, not buried in a table.

MayaMaya· Manager NoorNoor· Analyst
5

Recommend next steps

Noor suggests optimizations. Maya turns them into owners and a next action list.

NoorNoor· Analyst MayaMaya· Manager

Outputs

  • Weekly summary
  • KPI snapshot
  • Wins
  • Risks
  • Blockers
  • Next steps
  • Optimization recommendations

Slack / Teams setup

  • Use a standing #marketing or #weekly-report channel.
  • Paste or connect the metrics Maya should read. Attach last week’s report.
  • Ask for the report on a cadence: “Team24, run this week’s marketing report.”
  • Reply in-thread with decisions so next week’s report has memory.

Approval gates

Numbers check

You confirm the snapshot matches the source of truth before it is forwarded.

Next-step commit

The recommended actions are accepted, edited, or dropped before the week starts.

Automations

Friday standup

Schedule Maya to start this playbook at the same time each week.

Launch follow-up

Kick this report automatically one week after a Campaign Launch.

Slack / Teams commands

Mention Maya in Slack or Microsoft Teams, then paste one of these. Same words in both apps. You can also say @Team24.

Weekly Marketing Report

Start

Slack
@Maya Team24, create this week’s marketing report. Summarize performance, call out blockers, explain what changed, and recommend what we should do next.
Teams
@Maya Team24, create this week’s marketing report. Summarize performance, call out blockers, explain what changed, and recommend what we should do next.

Short start

Slack
@Maya Run this week’s marketing report. Compare it to last week’s.
Teams
@Maya Run this week’s marketing report. Compare it to last week’s.

Refresh

Slack
@Maya Update the report with the latest numbers and recommend what we should do next.
Teams
@Maya Update the report with the latest numbers and recommend what we should do next.