Competitor Research Playbook

Overview

Competitor Research is Rhea and Ava’s job, with Noor on the commercial read. They compare positioning, offers, pricing, and GTM, then recommend how you should show up differently. Maya keeps the brief tight so the output is a decision, not a novel.

When to use this

You are entering a category or refreshing positioning.
You can name competitors or at least the category.
You need gaps and a recommended response, not a scrapbook.
Sales and marketing will use the same comparison.

Required inputs

Competitor names or category
Target market
Product or service description
Key comparison criteria
Known positioning

Agents involved

Maya · Manager

Kick off projects, run discovery, coordinate the team, and collect approvals before anything ships.

Ava · Strategist

Write the market brief, ICP, positioning, and messaging the rest of the team executes against.

Rhea · Researcher

Find real customer pain points on Reddit, review sites, and the web, then write evidence-backed reports.

Noor · Analyst

Recommend channels, read campaign performance, and suggest budget and optimization next steps.

Workflow steps

Identify

Maya confirms the set of competitors or the category boundary so the team does not boil the ocean.

Maya· Manager

Research

Rhea gathers public positioning, offers, content, and customer language.

Rhea· Researcher

Compare

The team builds a matrix across the criteria you named: offer, messaging, pricing, features, GTM.

Rhea· Researcher

Ava· Strategist

Noor· Analyst

Analyze

Ava finds positioning gaps. Noor reads pricing and motion for commercial implications.

Ava· Strategist

Noor· Analyst

Recommend

The team writes how you should position differently and what to do next.

Ava· Strategist

Maya· Manager

Outputs

Competitor matrix
Positioning gaps
Messaging opportunities
Pricing comparison
Offer comparison
Feature comparison
GTM insights
Recommended response

Slack / Teams setup

Connect Team24 in Slack or Microsoft Teams so the agents appear under Agents & apps.
Open a dedicated channel (or thread) for this playbook so context stays together.
Pin the brand guide, brief, and any source files Maya should share with the team.
Message Maya with the example prompt. She will assign specialists and flag missing inputs.
Keep approvals in the same thread. Maya will not ship until you sign off.

Approval gates

Competitor set

You confirm who is in and out before deep research starts.

Recommended response

Ava’s positioning recommendation is approved before it feeds a launch or ads playbook.

Automations

Quarterly refresh

Re-run the same competitor set on a schedule and diff against the last matrix.

Feed a launch

Hand the approved response into Campaign Launch or Ad Campaign Creation.

Slack / Teams commands

Mention Maya in Slack or Microsoft Teams, then paste one of these. Same words in both apps. You can also say @Team24.